Are investment trusts falling out of favour?

The UK’s investment trusts are declining in popularity with the country’s investor base, new research suggests.

Financial consumer site Boring Money’s latest investment trust report shows that investment trust ownership among UK investors has fallen to its lowest level since the company started tracking adoption in 2021 – falling from 12% to 9% in the last year.

The report, based on four surveys (the largest of which included 6,000 nationally representative UK adults) reveals a stark fall in the percentage of 35-54 year-olds owning investment trusts, where adoption fell from 12% to 7% over the last six years.

“[US activist hedge fund] Saba created upheaval in the industry and highlighted the importance of the retail investor vote,” said Holly Mackay, CEO of Boring Money. “This coupled with declining levels of adoption is a real call to action for boards [of investment trusts] to engage with the customers of tomorrow, and demonstrate the role that trusts have to play in an investor’s portfolio.”

A lower percentage of UK investors holding investment trusts doesn’t necessarily mean they’ve become less popular in absolute terms though, given there are now more UK investors than ever before.

But Boring Money also noted a decline in the proportion of assets held in investment trusts on individual investment platforms, indicating ownership is declining in absolute terms too.

Why is investment trust ownership declining?

Investors appear to be favouring simpler and often cheaper vehicles over investment trusts.

Exchange-traded funds (ETFs) have surged in popularity recently: over the last six years, ETF ownership has nearly quadrupled from 5% to almost 20%.

“ETFs feel easier for people to compute,” said Mackay. “They have become synonymous with cheap and easy. Investment trusts are still thought to be difficult and old-fashioned.

“Trusts are trying to compete with 60 page PDFs and complex explainers and this misses a key point about getting through to retail investors,” she continued. “Beyond the hobbyists, most people want to spend as little time on this as possible. It’s about delivering key messages succinctly and with limited space.”

Boring Money’s research suggests that 45% of today’s investment trust holders have held their investment trusts for 10 years or more, compared to 18% of ETF holders, and that eight times as many investors bought ETFs for the first time in the last year compared to investment trusts.

“To try to capture some of the growth going to ETF providers, investment trusts have more to do to communicate their benefits to a broader investor base which has higher expectations for simple, compelling messaging and competitive price points,” Mackay said.

How is the investment trust industry responding?

The investment trust industry is moving to address this communication deficit.

“Investment trusts have fantastic benefits for investors of all ages, but we need to make sure that more people are aware of them,” said Nick Britton, research director at the Association of Investment Companies (AIC), an industry body representing UK investment trusts.

The AIC is launching a campaign aimed at raising awareness of investment trusts among investors aged 25-44. This is an interesting demographic to target: Boring Money noted that investment trust ownership among under-35s has increased from 7% to 9% since 2021, in contrast to the age group immediately above it, where adoption fell

“Investment trusts are particularly suitable for younger investors because their investment horizon is long and they can back exciting companies like SpaceX at an early stage of their development,” said Britton. “They can also use gearing [borrowing] to enhance returns and offer access to many parts of the market that other kinds of funds can’t reach.”