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Finally, that prowess has been directed to soccer. This Cup, Norway’s skill on the pitch is absolute, fierce, and overpowering, and has allowed them to defeat Iraq, Senegal (the Africa Cup of Nations champions), Ivory Coast, and Brazil, on their way to becoming quarterfinalists for the first time. (When Norway scored against the Ivory Coast, celebrations in the cities of Bergen and Oslo were so loud, seismic activity was registered. )
Haaland netted two monstrous goals in the recent Brazil game, which has in second place for the most goals scored (7) just behind France’s Kylian Mbappé (8, as of yesterday) and Argentina‘s Lionel Messi (also 8) in the race for the Golden Boot. Also in the spotlight is Martin Ødegaard (who captains both his national team and English Premier League champions, Arsenal), proving that this Golden Generation of Norwegian booters have met their moment. These are folk heroes in the making.
Fans in a league of their own
It’s not only the players who are stealing the show. Other countries may have their chants, but Norway’s fans have their now-famous Row: Fans sit down in a tight line formation and move to the beat of a drum in one synchronized motion, as if powering an imaginary Viking longboat. Whether made up of 2 or 200 people, an entire section of a stadium or a group of strangers in the middle of Times Square, the Row has become a dominant symbol of unity.
Visit Norway has since dedicated an entire section of their website to The Viking Row: “When Norwegian fans sit down and row in unison, they are actually tapping into a powerful historical lifeline with a crew, rhythm, and a shared goal,” it reads.
“For centuries, life in Norway has been shaped by the sea, where rowing together required teamwork, coordination, and trust. Those values still resonate today, which is why the celebration feels instantly recognizable and meaningful,” says Dr. Caroline Malloy, Viking Resident Historian. “It is easy to learn, anyone can take part, and it crosses language and cultural barriers.”
