The packaging and packaging waste regulation (PPWR) (Regulation (EU) 2025/40) is being introduced by the EU to replace the previous Packaging and Packaging Waste Directive (PPWD).
Initial requirements apply from August 12, 2026, with further requirements being phased in right up until 2040.
What are the PPWR rules?
- Packaging must be recyclable, minimally wasteful and clearly labelled so that consumers can easily understand how to recycle them
- Recycled content targets will be brought in for plastic packaging by 2030 and 2040 (the rules won’t be quite so strict for micro-enterprises – more on that in a minute)
- Reuse or refill options must be offered for certain products, crucially, at no extra charge
- Avoid unnecessary packaging (such as excessive packaging pellets) and harmful substances.
Check out this website for more details on the regulation.
UK exporters will need to adhere to PPWR when selling any packaged goods to the EU. If you fail to comply, your package could be rejected at EU borders. It covers all aspects of packaging, including labelling, recyclability and usability.
Gov.uk has a PPWR webinar for more information. Alternatively, have a gander at this video from the Global Trade Department.
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Who do the rules apply to?
- All business that are putting plastic packaging on the EU market – this includes manufacturers, importers, distributors and retailers
- It covers all packaging types – primary, secondary, tertiary and service packaging – regardless of the origin
- Microbusinesses are also included, but have less stringent rules. They still need to cover the core requirements, though
Remember that exporters must also be meeting the Extended Producer Responsibility requirements when they’re exporting to the EU. Read more in our article below.
PPWR in Northern Ireland is a bit different – you can read guidance here.
Exemptions for micro-enterprises
By the EU’s definition, a micro-enterprise is a company with fewer than 10 employees and an annual turnover or balance sheet below €2 million (£1.7 million).
Micro-enterprises have some exemptions when it comes to excessive packaging. It’s light on detail at the moment, but more could be revealed as further requirements are introduced.
