Content creator and golf brand Good Good has apologised and removed an advertisement for a new golf driver which showed a woman being pushed to the ground after reaching for the club.

American company Good Good, which has 2.13m subscribers to its golf channel on YouTube and sponsors a PGA Tour tournament, had created and published the advert for golf club manufacturer Callaway.

The advert drew a backlash and was accused of making light of violence against women.

“We posted a video to our channels that ultimately depicted actions that are not aligned with our values as a brand,” read the Good Good apology on X, external.

“We have since taken that content down, and sincerely apologise.

“Good Good has always stood for making the game of golf more inclusive to all, and we will continue to ensure that is our mission moving forward”.

The advert showed Good Good co-founder Garrett Clark rushing over to Alexis Miestowski – a professional golfer and regular content creator for Good Good – and pushing her to the ground before shouting: “Do not touch my new driver.”

In a statement issued to various media, Callaway, which has worked with Good Good since 2023, said: “We are disappointed by the content that was posted, and are appreciative of Good Good for addressing this.

“We look forward to working together to ensure a more inclusive space in golf.”

Good Good was launched as a YouTube channel in 2020 and has become one of the largest content creators in golf.

Regular clips include men and women competing in various golf challenges, while Good Good also creates made-for-TV shows as well as adverts for golf clothing and other merchandise.

The PGA Tour has been working on closer collaborations with social media content creators and last year announced plans to stage the inaugural Good Good Championship in Texas, which is due to take place in November.

“The PGA Tour believes in golf’s ability to bring people together and create a welcoming environment for all,” a PGA Tour spokesperson said in reaction to the Good Good advert.

“We do not condone violence in any form, and the since-deleted video does not reflect our values or commitment to inclusivity and respect.”