London records the 9th-highest per-capita anti-ageing search intensity of any major UK city at 60.29 per 100,000 residents, while generating the highest absolute search volume in the country at 5,540 average monthly searches.
Cream and topical products account for 84.7% of London’s monthly anti-ageing searches, highlighting strong demand for targeted skincare.
Four individual search terms tie for the joint-highest volume in the city, each drawing 720 average monthly searches.
New research into Google search behaviour across 50 major UK cities, carried out by UK wellness brand Kollo Health, has identified London as the 9th-highest city in the country for per-capita anti-ageing search interest. With 60.29 searches per 100,000 residents, London outpaces 41 other cities analysed.
Despite that 9th-place ranking, London generates the highest absolute anti-ageing search volume of any city in the study at 5,540 average monthly searches, more than seven times the volume of the next-highest city, Birmingham, at 750. The gap reflects the effect of measuring per capita against London’s population of over 9.1 million: in raw terms its search volume dwarfs every other city, but once adjusted for population size, eight smaller cities record higher rates. The nearest city above London in the rankings is Birmingham at 8th with 62.53 per 100,000, just 3.7% higher than London’s rate.
Top 10 UK cities for anti-ageing search interest
| Rank | City | Avg Monthly Searches | Population (2026 Est.) | Searches per 100,000 |
|---|---|---|---|---|
| 1 | Plymouth | 230 | 274,104 | 83.91 |
| 2 | Newcastle upon Tyne | 260 | 328,349 | 79.18 |
| 3 | Brighton and Hove | 210 | 285,339 | 73.60 |
| 4 | Manchester | 430 | 605,521 | 71.01 |
| 5 | Kingston upon Hull | 190 | 278,303 | 68.27 |
| 6 | Bristol | 340 | 504,401 | 67.41 |
| 7 | Glasgow | 420 | 663,221 | 63.33 |
| 8 | Birmingham | 750 | 1,199,447 | 62.53 |
| 9 | London | 5,540 | 9,188,200 | 60.29 |
| 10 | Wolverhampton | 160 | 287,161 | 55.72 |
Scarlett Gray, Registered Dietitian at Kollo Health, said: “London’s sheer volume of anti-ageing searches is unmatched by any other UK city. While the per-capita rate places it 9th, the scale of interest across a population of over nine million residents is remarkable. The data suggests that anti-ageing skincare is a mainstream concern for Londoners, with a clear demand for targeted products such as creams and eye treatments.”
The figures are drawn from Google Keyword Planner search data, normalised against 2026 population estimates from World Population Review; the full dataset is available for review.
