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Despite the popularity of 24 hour online shopping, 85% of Brits want to see more independent businesses on the UK high street, new research reveals.
According to the study by VistaPrint, 45% of people visit their local high street at least once a week, with 25–34-year-olds the most frequent visitors by often making trips almost daily.
More than a third said their local shopping areas are busier than they was a year ago, which the report said “signals optimism for a sustained revival”. High street firms are currently facing many challenges including around business rates.
When measured by age, only 26% of the over 55s said they feel proud of their local high street, but the figure rises sharply to 68% among 25–34-year-olds.
Many believe small business owners help create jobs (47%), strengthen communities (44%) and enhance the appearance of town centres (41%).
Shoppers also believe they can play a role in supporting growth by shopping locally more often (51%), recommending shops to family and friends (42%) and leaving positive reviews (38%).
The data was published to coincide with announcing the winners of the third year of the Realising the Remarkable’ programme, a £30,000 grant initiative in partnership with Enterprise Nation. Six independent high street businesses have each been awarded funding of £5,000.
The winners are:
Sabine Levellier, VP of Marketing at VistaPrint, said:
“We see every day the impact small businesses have on the communities they serve. Our research shows that demand for physical stores is growing again, underlining the importance of strong marketing and first impressions.
“Now in its third year, Realising the Remarkable continues to celebrate the entrepreneurs driving that revival. This year’s winners reflect the purpose-led, diverse nature of UK small businesses and the vital role they play in bringing high streets and local communities to life.”
Aaron Asadi, CEO of Enterprise Nation, said:
“As this research shows, small businesses are not just the heart of our high streets, but the heartbeat of their local communities. Behind every successful independent store is a founder whose deeply personal motivation and dedication drive them to not only be different, but make a real difference. And it’s helping to turn the tide.
“We’re delighted to partner with VistaPrint for the third year in supporting entrepreneurs who are stepping up to create vibrant, purposeful spaces we can all be proud of. These inspiring grant winners highlight the innovation, resilience, and energy helping to drive a high street revival.
“There’s now a growing trend towards choosing independents over uniformity. With dedicated support, targeted grants like these, and the backing of the public, we believe independent small businesses will continue to transform our town centres and build stronger, more connected communities across the UK.”
