A Fall-Lover’s Guide to Visiting Salem, Massachusetts, the US’s Real-Life Halloweentown

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The Peabody Essex Museum provides a broader cultural view of Salem, featuring art, history, and a rich collection related to the town’s maritime and witch trial history. Just nearby, the Salem Witch Trials Memorial features 20 stone benches engraved with the names of those who perished, serving as an important reminder of the city’s past.

As one of the oldest cemeteries in America, Burying Point Cemetery is an atmospheric place of reflection. Located next to the Witch Trials Memorial, the cemetery is the final resting place of some of Salem’s most infamous figures, including Judge John Hathorne. It’s particularly haunting during Halloween, with ancient gravestones standing as silent witnesses to Salem’s history.

Shoppers browse at the Salem Farmer's Market in Salem MA

The Salem Farmers Market is open every Thursday from June through October.

Boston Globe/Getty

For something a bit different, stroll through the Salem Farmers Market, where the harvest is bountiful and the local vendors are eager to share their wares. Here, the air smells of fresh bread, roasted pumpkins, and earthy herbs. You’ll find everything from handwoven baskets to organic vegetables, all made and grown by nearby artisans and farmers. Supporting this market means supporting the heart of Salem’s community, and it’s the perfect place to pick up a few seasonal goodies to take home.

If you’re on the hunt for something witchy, try Botanica of Salem for occult science supplies like candles, crystals, and literature, or Salem Bespoke Boutique to design your own witch hat—just be sure to make an appointment. Salem will also be selling special-edition Salem 400+ witch hats in October, with proceeds benefiting the HAWC domestic violence organization.

Browse Traveler-recommended tours and experiences in Salem:

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