Ramona Fuchs is the founder and CEO of Foxlove Revenue, an AI software start-up building a platform that captures what delivery teams hear on client accounts and turns it into plans for account growth.
The pre-launch company is recruiting early adopters and works from Campfield in Manchester’s St John’s district as part of Exchange, the free accelerator that the Financial Times named in March 2026 as the North of England’s only entry in its list of Europe’s Leading Start-Up Hubs.
Since launching in 2020, Exchange has supported more than 270 businesses, whose alumni have raised more than £78m in external investment. She tells Business Matters how a stutter shaped her view of whose voices get heard, and why founders should talk about their ideas sooner than feels comfortable.
What do you currently do at Foxlove Revenue?
As the founder, my main role is to help build Foxlove Revenue into a thriving and successful company, with a product that helps consulting firms make better use of the knowledge held across their client accounts. From our new home at Campfield in Manchester, as part of the Exchange accelerator programme, I am currently focused on engaging our first test customers and working with the team to shape the product around what users actually need.
At the heart of the product is a challenge I saw repeatedly during my 15 years in consulting. The people delivering work inside consulting firms are often closest to the client and hear about shifting budgets, frustrations and new priorities, but those insights do not always reach the people who can act on them.
We are designed to bridge that gap. We call it collective account intelligence, bringing together what people across an account know so teams have a shared picture of what is happening and can spot where new opportunities may be emerging.
Crucially, it also gives everyone a way to contribute, including anonymously, so valuable insight is not lost simply because someone does not feel comfortable speaking up.
What was the inspiration behind your business?
My inspiration came from a combination of my own personal experience and what I had seen throughout my career.
I stutter, and over time I have learnt how to turn it into a strength. I know what it feels like to have something valuable to say without always being heard. That experience has made me particularly attuned to people, what motivates them and the insights that can be missed when not everyone has an equal voice.
That perspective stayed with me throughout my career in IT and management consulting. I have spent 15 years in the sector, including five years working as a fractional alliance director, and I have seen first-hand the opportunity for firms to grow by making better use of the human insights that travel through their businesses every day.
One example really brought that home for me. At one company I worked for, an idea surfaced through an internal conversation on an account worth around £6m. It led to roughly £2m of additional work in a new service area, and the company went on to build a broader offering around it. That showed me the commercial value that can be hiding in knowledge a business already has, and what can happen when that knowledge reaches the right people.
That experience became a big part of the thinking behind Foxlove Revenue. When I later described the idea to a friend at an international consulting firm, their reaction was that if I could solve it, we should work together, which reinforced that this was a problem worth tackling.
Finally, AI gave me a way to think about how to solve that problem at scale. I wanted to build technology that puts people at the centre of business development, making what they know more visible, useful and valuable, rather than allowing those human insights to be lost.
Who do you admire?
I admire people who do what they say they will do. Reliability and follow-through matter enormously to me, because without them it is very difficult to build anything of substance. My earliest examples were my parents and immediate family: what was said was done.
I do not really have one particular idol. Instead, I admire traits like tenacity, confidence, a positive outlook on life and the ability to reinvent yourself. I also tend to learn the most from people who are not like me, whether that is in age, background or experience.
For me, admiration is less about status and more about people who show up, commit and deliver.
Looking back, is there anything you would have done differently?
I would have trusted my own judgement sooner. When I set up my first company, I asked a lot of senior, experienced people for advice, but I listened too closely to some of it and let outside feedback pull me away from the founding idea.
I would also have made decisions faster. In my experience, most decisions in business and in life are revolving doors, which means you can change them.
Now I know that feedback is essential, but you have to distil it. With Foxlove Revenue, I still actively seek different viewpoints, but I am much clearer about taking on the feedback that strengthens the core proposition and letting go of what distracts from it.
What defines your way of doing business?
Focus, persistence and execution. I like clear priorities and proactive planning, and I look at the human impact of a decision as well as the commercial one. Doing the right thing matters, even when it is not the most obvious short-term choice.
I am deliberate about culture too. I want a team that can move at pace, challenge each other, have fun and treat people with respect, and where everyone has a voice, whether they are naturally outspoken or quieter. On both the people and the tech side, we are building deep foundations now so we can move fast when we reach the scale phase.
Collaboration is another big part of how I like to work. Moving from London to Manchester and joining Campfield has reinforced the value of making introductions, sharing opportunities and helping each other where you can, and that is the kind of environment I want to build as Foxlove Revenue grows.
Ultimately, that balance is what defines how I want to do business: building something ambitious and collaborative, while keeping a clear sense of perspective. My priorities are family and health first, then work. There will always be more work to do.
What advice would you give to someone starting out?
Talk about your idea earlier than feels comfortable, and do not just keep it in a drawer. Speak to people who know the market and people who do not, because both can help expose assumptions, new use cases, competitors and questions you have not thought of. In my experience, sharing an idea is often what makes it stronger.
I have seen that first-hand already in our new home at Campfield, where a chance conversation over lunch led to a potential collaboration with another business and a follow-up meeting to explore how we could work together. It was a good reminder that simply talking about what you are building can create opportunities you might never have anticipated.
At the same time, you need to be thoughtful about the feedback you take on board. Listen carefully and stay open to different perspectives, but remember that not every piece of advice will be right for your business.
