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The two-time Wimbledon legend has launched a new YouTube channel with his brother Jamie
Two-time Wimbledon champion Andy Murray has launched a new YouTube channel with his brother Jamie.
The 39-year-old will front The Set, which shares the same production team as Gary Neville’s The Overlap and Kevin Pietersen’s The Switch. The channel’s first episode will be released on Friday, which will see the two brothers try to teach YouTuber and Britain’s Got Talent judge KSI how to hit a backhand.
Future videos are set to see them try playing with historic rackets and other objects.
Murray, who will be helping coach Jack Draper at Wimbledon in the coming weeks, could easily have moved into traditional punditry following his retirement from the sport in 2024.
Instead, he’s spent his time doing the odd bit of coaching – including helping out his old adversary Novak Djokovic – and getting his golf handicap down.
But now, as he prepares for a new venture on YouTube, he has explained why he’d rather upload videos than go down a more traditional path.
“I just have always found tennis commentary and coverage to be quite down the middle,” he told the Telegraph. “I don’t necessarily find it that interesting or that insightful.
“It’s not something that I really fancy doing, unless it was done in a very different way, and I don’t necessarily think that that would happen at Wimbledon.
“Whereas, with The Set, we have total flexibility about when we film stuff, we know which hours we work, and there’s no restrictions on what we can and can’t do.
“If I’m doing an interview in front of the camera, I’ve never really enjoyed it that much, but the YouTube stuff I’ve done – whether it be with [golf influencers] the Fore Bros, or Ian Poulter, or Kevin Pietersen – has been fun.”
A video with YouTubers the Fore Bros – which saw Andy and Jamie play golf against influencer brothers Declan and Ronan Moloney – was viewed 750,000 times on YouTube.
“We got amazing feedback from the Fore Bros golf video,” Jamie said. “That piqued my interest in doing something like this.
“Andy got some amazing comments about it, because people see him in a different light. Away from a tennis court, enjoying himself, messing around.
“Even yesterday, I’m talking to one of the runners [at the tournament] and he’s like, ‘Oh, when are you going to do a rematch with the Fore Bros?’”
Ironically, given he’s taking the step he’s taken into YouTube, Murray says he’s behind the proposed social media ban for under-16s – while he says he’s got rid of any social media on his own phone altogether.
On the ban, he says “it just removes a difficult part of parenting”.
“My kids don’t really watch YouTube and stuff,” he added. “We try and keep them off screens as much as we can, try and keep them outside, running around, playing sports and being active.
“They all like different stuff. Some of them do a bit of athletics, and they do all the school sports, like hockey, netball, cricket, a bit of football.”
On his own situation, he added: “I’ve got rid of social media on my phone. I was wasting too much time.
“I got given one of these things called a brick, one of those devices. Yeah, can make phone calls, and then, yeah, just basically disable the apps and websites on the phone, so hopefully being a little bit more productive.”
