Top 10 NBA Stars Whose Jerseys Flew Off The Shelves In 2025-26 Season

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Veteran superstars LeBron James and Steph Curry have consistently ranked among the top-selling jerseys throughout their legendary NBA careers.

However, the NBA’s top-selling jerseys list for the 2025-26 season includes many young players, with some not even 25 yet. The NBA released the list before the 2026 NBA playoffs started in April. According to the league, the ranking was based on sales from online sites like the NBA Store, Fanatics and Fanatics’ network of sites.

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From future Hall of Famers and multi-time MVPs to international superstars and young All-Stars, below are the top 10 players whose jerseys flew off the shelves during the 2025-26 regular season.

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#10 Nikola Jokic, Denver Nuggets

Three-time NBA MVP Nikola Jokic ranks among the top 10 most-sold jerseys last season. - Source: Imagn — Three-time NBA MVP Nikola Jokic ranks among the top 10 most-sold jerseys last season. – Source: Imagn

According to the NBA, three-time league MVP Nikola Jokic’s jersey was the 10th-highest seller during the 2025-26 season. He kept his No. 10 rank on the league’s list from the 2024-25 season.

Jokic was a runner-up in the MVP race last year, averaging 27.7 points, 12.9 rebounds and 10.7 assists on 56.9% shooting, including 38.0% from 3-point range. He led the Denver Nuggets to a 54-28 record and the No. 3 seed in the competitive Western Conference.

The 2023 NBA Finals MVP is expected to be in MVP conversations again this season. Over the first six games, Jokic is putting up 22.0 ppg, 9.7 rpg and 9.0 apg.

#9 Cooper Flagg, Dallas Mavericks

The Dallas Mavericks selected Cooper Flagg with the No. 1 pick of the 2025 NBA draft, and after a brilliant debut season, he was named Rookie of the Year. In addition to setting some NBA rookie records, his jersey was also among the top-selling in 2025-26, ranking No. 9.

Flagg entered the NBA with much hype and immense expectations. Last season, he averaged 21.0 ppg, 6.7 rpg, 4.5 apg and 1.2 spg on 46.8% shooting. Through the first six games of his sophomore season, he is putting up 25.2 points, 5.7 rebounds, 6.5 assists and 2.5 spg on 48.6% shooting.

#8 Shai Gilgeous-Alexander, OKC Thunder

Reigning MVP Shai Gilgeous-Alexander's jersey has consistently ranked in the top 10. - Source: Imagn — Reigning MVP Shai Gilgeous-Alexander’s jersey has consistently ranked in the top 10. – Source: Imagn

Reigning back-to-back NBA MVP Shai Gilgeous-Alexander’s jersey sales ranked No. 8 on the NBA’s list for 2025-26, a slight climb from No. 9 in 2024-25. In 68 games last season, SGA averaged 31.1 ppg, 6.6 apg and 4.3 rpg on 55.3% shooting.

This season, Gilgeous-Alexander is seeking his third consecutive MVP award. With the OKC Thunder plagued by several key injuries, he is expected to deliver legendary performances. In their most recent game, a 117-112 win over the Cleveland Cavaliers on Monday, SGA finished with 43 points and eight assists on 14-for-35 shooting.

#7 Jayson Tatum, Boston Celtics

Jayson Tatum's jersey sales decreased last season amid his Achilles rehabilitation. - Source: Imagn — Jayson Tatum’s jersey sales decreased last season amid his Achilles rehabilitation. – Source: Imagn

Jayson Tatum’s No. 0 Boston Celtics jersey is No. 7 on last season’s top-selling jerseys list. This is a huge decline from his No. 4 ranking from the 2024-25 list. The sales drop could be attributed to his nearly year-long recovery from an Achilles rupture.

Tatum debuted for the 2025-26 season in March and played in just 16 regular-season games. This season, he will be in his first full campaign since the May 2025 Achilles tendon injury. Through the first seven games, he is averaging 27.0 ppg, 7.9 apg and 6.0 rpg.

#6 Anthony Edwards, Minnesota Timberwolves

Anthony Edwards' ranking in the top-selling jerseys list has slightly increased in 2025-26. - Source: Imagn — Anthony Edwards’ ranking in the top-selling jerseys list has slightly increased in 2025-26. – Source: Imagn

Anthony Edwards is often mentioned in future-face-of-the-NBA conversations, and his jersey sales prove his popularity with fans. The Minnesota Timberwolves star moved up from No. 7 in 2024-25 to No. 6 last year. He averaged 28.8 ppg in 2025-26.

This season, Edwards put up 33.3 ppg in the first four games before being sidelined due to an injury. According to ESPN on Saturday, he underwent a “successful” arthroscopic procedure on Thursday.

The Timberwolves have yet to announce a timetable for his return, but NBA insider Shams Charania reported that he could be sidelined for up to two months.

#5 LeBron James, LA Lakers

Future Hall of Famer LeBron James' jersey sales are expected to pick up this season. - Source: Imagn — Future Hall of Famer LeBron James’ jersey sales are expected to pick up this season. – Source: Imagn

According to the NBA, then-LA Lakers star LeBron James dropped to No. 5 in jersey sales last season from No. 3 in 2024-25. He missed 22 games in 2025-26 and averaged 20.9 ppg, 6.1 rpg and 7.2 apg.

The NBA’s all-time career scoring leader’s jersey sales ranking is expected to climb this year as he is with a new team in his league-record 24th season.

Fanatics reported in July that James’ new Philadelphia Sixers No. 23 jersey was the best-selling ever in any sport in the first 48 hours. According to Fanatics’ records, he surpassed LA Dodgers star Shohei Ohtani’s record set in 2023.

#4 Victor Wembanyama, San Antonio Spurs

Victor Wembanyama's jersey is one of the top-selling ones in the NBA early in his career. - Source: Imagn — Victor Wembanyama’s jersey is one of the top-selling ones in the NBA early in his career. – Source: Imagn

Victor Wembanyama is coming off an impressive 2025-26 season with the San Antonio Spurs, leading the franchise to an NBA Finals appearance. In the top-selling jerseys list, his ranking also rose from No. 6 in 2024-25 to No. 4.

Last season, Wembanyama was named Defensive Player of the Year, earning his second NBA All-Star recognition, first All-NBA first-team nod and second All-Defensive first-team selection. He led San Antonio to 62 wins and the No. 2 seed in the West.

#3 Jalen Brunson, New York Knicks

2026 NBA Finals MVP Jalen Brunson ranks among the best-selling NBA jerseys. - Source: Imagn — 2026 NBA Finals MVP Jalen Brunson ranks among the best-selling NBA jerseys. – Source: Imagn

Jalen Brunson’s New York Knicks jersey ranks No. 3 on the 2025-26 top-selling jerseys list, up from No. 5 in 2024-25. Additionally, the NBA reported that the Knicks had the top-selling merchandise last year.

Last season, Brunson averaged 26.0 ppg and 6.8 apg on 46.7% shooting, including 36.9% from 3-point range. He led New York to its first NBA championship in 53 years and earned Finals MVP.

#2 Luka Doncic, LA Lakers

Luka Doncic is one of the most popular NBA superstars today. - Source: Imagn — Luka Doncic is one of the most popular NBA superstars today. – Source: Imagn

Luka Doncic, who topped the NBA’s list for the 2024-25 season, dropped to No. 2 last year. In addition, the LA Lakers, No. 1 in top-selling merchandise in 2024-25, ranked No. 2 last season behind New York.

Despite the drop in rankings, Doncic had an impressive year, leading the NBA in scoring at 33.5 ppg. He also averaged 8.3 apg and 7.7 rpg on 47.6% shooting for the 53-win Lakers. This season, the Slovenian star picked up where he left off, averaging a league-leading 38.3 points on 49.7% shooting over the first seven games.

#1 Steph Curry, Golden State Warriors

Future Hall of Famer Steph Curry had the top-selling jersey last season. - Source: Imagn — Future Hall of Famer Steph Curry had the top-selling jersey last season. – Source: Imagn

Steph Curry, widely described as the greatest shooter of all time, surpassed Luka Doncic on the NBA’s top-selling jerseys list. The Golden State Warriors star averaged 26.6 ppg on 46.8% shooting, including 39.3% from 3-point range.

Curry is in his 18th season in 2026-27, and through the first six games, he is putting up 30.0 points on 46.8% shooting (42.9% on 3-pointers). After losing its first three games of the season, Golden State has won five straight.

Edited by Joseph Schiefelbein

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